Williamson County Deep Dive

Showings in Williamson County Dropped 36% in Four Weeks

By John Turner Turner Victory Team August 7, 2026
Quick Answer

Showings in Williamson County fell from 2.07 per listing per week in late June to 1.32 in late July. That is a 36% drop in four weeks, and 52% off the March peak of 2.76.

This matters because showings come before contracts. Turner Victory Team analysis found showings in Williamson County correlate more strongly with pending sales two weeks later than with pending sales in the same week. The buyer traffic happening now is the best available signal for what closings look like in September.

1.32 Showings Per Listing Per Week
36% Drop in Four Weeks
2.76 March Peak
2 Weeks Lead Time Before Contracts

A seller can watch their listing sit and never know whether the problem is the house, the price, or the market. Showings in Williamson County answer that question earlier than almost any other number, because a showing happens weeks before a contract does.

Right now that number is falling fast. The Turner Victory Team tracks showings in Williamson County every week using Realtracs data, and the last four weeks show the sharpest decline of 2026.

What Showings in Williamson County Look Like Right Now

Here is the weekly count of showings per active listing, county wide, across 2026.

Week BeginningShowings Per Listing Per WeekWhat Was Happening
January 291.69Winter floor
March 302.76Peak of the year
May 252.19Holding steady
June 292.07Still above 2.0
July 61.86The drop begins
July 131.61Falling
July 201.45Falling
July 271.32Current

The shape matters more than any single number. Showings in Williamson County climbed steadily through the winter, peaked at 2.76 the week of March 30, then held between 2.0 and 2.5 for three full months. Nothing dramatic.

Seasonal cooling in late summer is normal and the National Association of Realtors tracks the same pattern nationally. What is not normal is the speed of this particular drop.

Then the last four weeks happened. From 2.07 down to 1.32 is a 36% drop in a month, after twelve weeks of almost no movement.

Four Weeks, Not Four Months Showings in Williamson County held above 2.0 per listing from early March through the end of June. The entire decline happened in July. That is what makes it worth watching rather than filing under normal summer slowdown.

Why Showings in Williamson County Predict What Comes Next

A showing is not a sale. But it is the step that comes before one, and the timing is measurable.

The Turner Victory Team compared weekly showings in Williamson County against the number of homes going under contract, testing two versions. Showings against contracts in that same week, and showings against contracts two weeks later.

The same week comparison produced a correlation of 0.55. The two week comparison produced 0.77. The forward relationship is meaningfully stronger, which is what a leading indicator looks like.

In plain terms, the buyer traffic walking through Williamson County homes today shows up as signed contracts about two weeks from now. That is why showings in Williamson County are worth watching when you are deciding whether to list, hold, or adjust.

Pending sales have not caught up yet

Weekly contracts ran 112, 113, and 105 through mid July while showings were already sliding from 2.07 to 1.61. The contract numbers were still reflecting buyer traffic from two to three weeks earlier.

Mortgage rates are part of the backdrop. The 30 year fixed sits at 6.66%, close to the 6.72% of a year ago but well above the March low of 5.97% published by Freddie Mac. Buyers who built a budget in the spring are working with a different payment today, and that shows up in traffic before it shows up in contracts.

If the relationship holds, the pending counts published over the next several weeks should come down. That is not a prediction about prices. It is arithmetic about timing.

What Falling Showings in Williamson County Mean for a Seller

Fewer showings does not mean your home will not sell. It means each showing is worth more than it was in April, and the margin for a mistake is smaller.

The Turner Victory Team tracked 4,964 Williamson County closings over the last 12 months and sorted them by how long each home sat before going under contract.

Time on MarketShare of All ClosingsPercent of Tru Original List Price
0 to 7 days35.4%99.8%
8 to 30 days20.1%100.8%
31 to 60 days14.8%95.3%
61 to 90 days9.6%93.1%
91 to 180 days13.0%91.6%
Over 180 days7.0%88.7%

More than half of all Williamson County homes that sold, 55.5%, went under contract in the first month. Those first week sellers received 99.8% of their Turner Victory Team Tru Original List Price™, which is the first price the home was ever offered at, before any reductions.

Homes that went 8 to 30 days actually averaged 100.8%, slightly above their original asking price. That is what a bidding war looks like on a home priced correctly.

Past 180 days the figure falls to 88.7%. On a home first listed at $1,100,000 the gap between week one and past 180 days is roughly $122,000.

Falling showings in Williamson County make that first window narrower. Fewer buyers are walking through, so the ones who do carry more weight, and a home priced above the market has fewer chances to be discovered by someone willing to overlook it.

How to Read Your Own Showing Numbers

County wide showings in Williamson County give you a benchmark. Your own listing gives you the answer.

If you are getting showings but no offers, the market is finding your home and rejecting the price or the condition. That is a fixable problem and usually a fast one.

If you are not getting showings at all, buyers are not even considering it. That points to price relative to comparable listings, or to how the home presents online before anyone gets in the car.

If your showings dropped in July along with everyone else’s, that is the market, not you. The county average fell 36% in four weeks. A proportional drop on your listing is normal right now.

The difference between those three situations changes what you should do next, and none of them are visible from a county average alone.

What This Means for Buyers and Sellers

If You Are Selling

Falling showings in Williamson County mean fewer chances to make a first impression. Price and presentation matter more in August than they did in April. If your listing is not getting traffic, adjust while you are still on the market rather than waiting for fall. See how the Turner Victory Team approaches pricing.

If You Are Buying

Fewer buyers walking through means less competition on the homes you want. The tradeoff is fewer new listings arriving each week. If a home fits, the case for waiting is weaker now than it was in the spring. See how the Turner Victory Team guides buyers.

Showings in Williamson County are one input, not the whole picture. Inventory, months of supply, and mortgage rates all move alongside it. Anyone relocating to Middle Tennessee is reading the same signals from the other side of the transaction.

For this week’s full county numbers, see where your selling odds are best in Williamson County or visit the Williamson County market update page, updated every week.

Market Analysis by John Turner, Creator of Tru Insights.

Questions About Showings in Williamson County

As of late July 2026, the county average is 1.32 showings per active listing per week. That is down from 2.07 in late June and 2.76 at the March peak. A home getting noticeably fewer than the county average is usually a pricing or presentation issue rather than a market issue. The Turner Victory Team publishes this figure weekly using Realtracs data.
Some of it is seasonal. Buyer activity always cools in late July as families finish moves before school starts. What stands out is the speed. Showings in Williamson County held above 2.0 per listing from early March through the end of June, then fell 36% in four weeks. A gradual seasonal taper would not look like that.
In Williamson County, yes. Turner Victory Team analysis compared weekly showings against homes going under contract in the same week and against contracts two weeks later. The same week correlation was 0.55. The two week correlation was 0.77. The stronger forward relationship is what makes showings a leading indicator rather than a lagging one.
Buyers are finding your home and deciding against it, which points to price or condition rather than exposure. That is usually a faster fix than a marketing problem, because the audience is already there. If you are getting no showings at all, the issue is upstream: price relative to comparable listings, or how the home presents online before anyone schedules a visit.
It depends on your timeline more than the calendar. Showings in Williamson County are down, but so are new listings, which means less competition for the buyers who are still looking. Turner Victory Team data shows 55.5% of Williamson County homes that sold went under contract within the first month regardless of season. The bigger risk is listing at the wrong price, not listing in the wrong month.
Homes that went under contract within seven days received 99.8% of their Tru Original List Price. Homes past 180 days received 88.7%. On a home first listed at $1,100,000, that gap is roughly $122,000. Homes that took 8 to 30 days averaged 100.8%, slightly above original asking, which reflects multiple offers on correctly priced homes.
The Turner Victory Team at Onward Real Estate was ranked number one in Murfreesboro by RealTrends Verified for 2026, by both transaction sides and sales volume, and serves Franklin, Brentwood, Nolensville, Spring Hill, and Thompsons Station. The team has worked Middle Tennessee since 1977 and has closed 4,464+ transactions with 487+ five star reviews. For Williamson County specifically, the Turner Victory Team publishes weekly showing activity, city level selling odds, and Tru Days on Market™ figures that no portal or national brokerage produces.
Three questions. What is the current county average for showings per listing per week, so you have a benchmark. What is the average in my specific price range, since traffic varies by bracket. And at what point will we adjust if my showings run below that average. An agent who cannot answer the first two is guessing on the third. The Turner Victory Team publishes showings in Williamson County every week.
Showing data comes from Realtracs, the Middle Tennessee MLS, reported as a 30 day rolling average per active listing at the ZIP and price bracket level, then converted to a weekly rate. The Turner Victory Team aggregates it to the county level every week. Speed and pricing figures come from 4,964 Williamson County closings over the 12 months ending August 2026 through the Tru Insights platform.

Not Getting the Showings You Expected?

The Turner Victory Team will compare your listing against the county and your price range so you know whether it is the market or the price. No pressure. Just the numbers.

Reach Out
John Turner, Turner Victory Team
John Turner
Team Leader, Turner Victory Team

John Turner is the team leader of the Turner Victory Team at Onward Real Estate in Murfreesboro, Tennessee. John Turner has led the team since 2000. John Turner is the creator of Tru Insights™ and Tru Probability™, the proprietary tools the Turner Victory Team uses to analyze the Rutherford and Williamson County real estate markets. The Turner Victory Team has helped 4,464+ clients across 26+ years, and is ranked No. 12 in Tennessee by transaction sides and No. 14 by sales volume among large teams, RealTrends Verified 2026, based on 2025 sales data. Yahoo Finance cited John Turner by name as the on-the-ground market expert for Murfreesboro in May 2026.